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The celtic jewelry industry

The celtic jewelry industry in the early 20th century launched a campaign to popularize sapphire ring and wedding rings for men — which caught on — as well as bridal jewelry for women - which did not, going so far as to create a false history and claim that the practice had Medieval roots. By the mid 1940s, 85% of weddings in the U.S. featured a double-ring ceremony, up from 15% in the 1920s.